Sócio do Esporte Interativo deixa a Turner para se dedicar a novos projetos


Um dos primeiros sócios do Esporte Interativo –comprada pela Turner no início do ano – deixa aempresa após 14 anos. Sergio Lopes se juntou ao Esporte Interativo em 2002, quando ainda era uma agência de marketing esportivo. 

Segundo o Tela Viva, ele fez parte do time que montou o Esporte Interativo, lançando o canal nas parabólicas e nas plataformas digitais no mercado publicitário. Liderou o desenvolvimento de um banco de dados para medição da audiência do mercado de parabólicas junto ao Ibope e recentemente promoveu os novos formatos digitais e de redes sociais do canal.

Lopes liderou a área comercial, de marketing, assessoria de imprensa, relação com operadoras de TV fechada e produtos móveis. Também atuou na Copa do Nordeste, onde estruturou o modelo integrado de comercialização da competição. O executivo deixa a empresa no final deste ano e planeja uma temporada no Vale do Silício para se dedicar a novos projetos.


esporte e midia

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